The effectiveness of digital communication in achieving creativity in Algeria's emerging institution: field study of the Yassir Algiers foundation

الملخص EN

The study aims to reveal the importance of activating communication for the success of the creative process in the emerging institution of Yassir Algeria.

the study relied on number of tools, namely the interview and observation.

the sample of the study included 08 researchers from the institution, which became a model for successful and leading institutions in the field of emerging enterprises and contributes to the improvement of the Algerian economic market.

in its most important findings, the study found that one of the most important factors for the success of the foundation is the operationalization of optimal communication methods by employing modern communication media as they are inexpensive and accessible to most emerging institutions, as they are catalysts that help innovative youth develop and activate creative projects on the ground.