أثر رضا الزبون على الترويج بالكلمة المنطوقة لمنتجات المؤسسة: دراسة حالة مؤسسة إتصالات الجزائر بشلف- تنس

الملخص EN

This study aims to identify the impact of customer satisfaction on the spoken word promotion of Algeria Telecom Company's products in Chlef - Tennis, To answer the study questions, we followed the descriptive-analytical methodology as it is suitable for the study topic.

A questionnaire was used to collect data, which was distributed to a random sample of 250 Algerie Telecom customers in Chlef Tennis Agency.

A variety of statistical criteria were used to process the data obtained in the SPSS statistical analysis program to arrive at results and test the research hypotheses There is a positive effect between customer satisfaction and word-of-mouth promotion of Algeria Telecom's productsin Chlef - Tennis.

Customer satisfaction plays a role in promoting the study institution and its services through positive word-of-mouth.

that were developed.

The studyrecommendedenhancing attention to the element of customer satisfaction and not neglectingitbecauseitis an important elementthat the Algeria Telecom Corporation in Chlef-Tennis must work to satisfy