مدى إدراك السياح الأردنيين للخداع التسويقي الذي تمارسه وكالات السياحة و السفر : دراسة تحليلية ميدانية

الملخص EN

This study is one of the important topics of interest to the consumer deception.

The importance of this issue is increased in light of the skyrocket price rises experienced by many countries in making the possibility of deceit against consumers more realistic.

This study aims to focus on the importance of such practices in the tourism sector, specially on tourists who have Jordanian tourists through travel agencies and travel (tourism groups).

The study deals with a sample of (176) Jordanian tourists to detect deception practices in marketing mix elements (7p’s).

The study found that travel and tourism agencies practiced deception strongly Jordanian tourists in the mean (4.2), The study revealed through on factor analysis (ANOVA) that the price was more marketing mix elements of the deception practiced with (%22.7) variance, followed by tourism product (%8.8)variance Then the physical evidence, promotion, personnel, procedures and processes, and finally distribution, beside that the study showed that the Jordanian tourist accept deception marketing in the case of low prices and the limited choices and high quality of the tourism program.