تحسين الخدمات الإلكترونية المصرفية و دورها في تطوير الميزة التنافسية للبنوك الإسلامية : دراسة تطبيقية على البنوك الإسلامية الأردنية في إقليم الشمال

الملخص EN

This study aimed to measure the electronic services applicable to Islamic banks and their role in building competitive advantage through a focus on electronic banking services associated as a field of knowledge in modern marketing.

Because of the Standardization of banking services, it was necessary for the bank administration to look for means and other methods through which it can compete and get better results.

If it is difficult for a banking service, in essence, to be one of the areas of competition and highlight the relative competitive advantage, the quality of the service and style provided is the only area of competition.

The Islamic banks operating in the Northern region of Jordan (Jerash, Ajloun, Irbid, Mafraq) which are (15) branches were chosen as a random sample of (100) staff, and a questionnaires were distributed to them, only (80) were recovered to be identified suitable for analysis, and (20) questionnaires were excluded.

The study found a number of results the most important one is a relationship between the use of electronic systems and the level of performance in Islamic banks with a high degree, and also there is a relationship between the problems of the use of electronic systems and the level of performance in Islamic banks with a high degree, a significant positive relationship between the use of electronic systems and performance.