التسويق في المكتبات الجامعية السعودية : مقترحات للتخطيط الاستراتيجي

الملخص EN

The concept of marketing has been gradually accepted by Saudi university libraries’ personnel , and by senior officials in parent organizations , but due to many reasons, no actions have taken place to implement a sound marketing plan. This study attempted at identifying the problems encountered in marketing of library and information services in a Saudi university libraries .

As a result , it presents suggestions for developing and implementing a strategic plan for marketing .