التسويق البيئي و دور المسؤولية الاجتماعية لمنظمات الأعمال تجاه المستهلك العراقي : دراسة استطلاعية

الملخص EN

environmental Marketing and social business organizations towards the Iraqi consumer This study aims to assess the environmental awareness among consumers of Iraq and the adoption of the concept of marketing Alakhaddrosthlak environmentally friendly materials, and to achieve this has been the formulation of research questions the following: the position of Iraqi business organizations toward marketing Alakhaddromamdy the adoption of the Arab consumer of a culture of consumption, environmentally friendly and supportive of the marketing Alakhaddromaha trends Iraqi consumers about marketing issues of environmental in general and includes the research community for this study, students of the University of Baghdad, has been withdrawn sample soft this society amounted to (350) students, where the researcher collects the data distribution of resolution on the sample using the method of distribution and the combination of direct (Drop-off) It is through the forums and the Internet to obtain the required data has been retrieved (275) copy of the identification is valid for use, a rate of recovery was (76%) has been collecting data in the first half of 2010, indicating a table number (1) to the distribution of members sample insulting demographic variables used, the sex and income (ie, family income for students), this has been the exclusion of certain demographic variables such as age, level of education because it was relatively stable in the community of this study, all the members of this community of young age (18-24 years old .) researcher and finally came out a set of recommendations and Alastnajat affected by the research