An empirical examination of inter-organizational factors influence on green marketing adoption in Jordanian industrial sector

الملخص EN

The aim of this research is to examine the factors affecting the adoption of green marketing philosophy among the industrial manufactures in Jordan.

Four factors were identified to have an effect on green marketing adoption from the literature review.

These factors are: (1) social responsibility, (2) environmental responsibilities, and (3) innovative management, and (4) managerial attitude toward green marketing adoption.

Data were collected from 92 industrial manufactures and the results indicated that social and environment responsibility have positive relationships with green marketing adoption.

Lacks of significant relationships were found between managerial attitude, innovative management and green marketing adoption.

These results provide significant managerial implications on how to build and foster the green marketing as an organizational culture and determine what factors should be considered in that regard.