Investigating the effect of innovations’ characteristics on the adoption of electronic newspapers in Jordan
العناوين الأخرى
اختبار أثر خصائص الاختراعات على تبني الصحف الإلكترونية في الأردن
مقدم أطروحة جامعية
al-Majali, Sawsan Muhammad Faysal
مشرف أطروحة جامعية
الجامعة
جامعة مؤتة
الكلية
كلية إدارة الأعمال
القسم الأكاديمي
قسم إدارة الأعمال و التسويق
دولة الجامعة
الأردن
الدرجة العلمية
ماجستير
تاريخ الدرجة العلمية
2013
الملخص الإنجليزي
This study aimed at investigating the factors that affect the adoption of electronic newspapers in Jordan.
The study tested the attributes of the theory of diffusion of innovation developed by Rogers (1995), which consists of five independent variables (relative advantage, compatibility, complexity, trialability, and observability) and the dependent variable (adoption).
Several hypotheses were formulated and tested using SmartPLS to determine the interactions between factors.
The study was situated in Jordan, and the population comprised consumers who used electronic newspapers.
A survey was conducted using a self-administered questionnaire that was adapted to measure study variables based upon previous studies, and was distributed electronically to a convenience sample of consumers using electronic newspapers.
222 questionnaires were returned and were suitable for analysis.
The results showed that the constructs relative advantage, compatibility, trialability, and observability of electronic newspapers were all found to have a significant and positive impact on its rate of adoption, while complexity has a significant and negative impact on its rate of adoption.
The results also stated that Observability had the highest impact on adoption of electronic newspapers.
Trialability and compatibility were ranked second, followed by relative advantage.
Finally, complexity had the lowest impact on adoption of electronic newspapers.
Based on the study findings and conclusions, a number of implications and recommendations are suggested, and some future researches are proposed.
التخصصات الرئيسية
الموضوعات
عدد الصفحات
59
قائمة المحتويات
Table of contents.
Abstract.
Chapter One : Introduction.
Chapter Two : Theoretical framework and literature review.
Chapter Three : Design and methodology.
Chapter Four : Data analysis and research findings.
Chapter Five : Discussion of findings implications and recommendations.
References.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
al-Majali, Sawsan Muhammad Faysal. (2013). Investigating the effect of innovations’ characteristics on the adoption of electronic newspapers in Jordan. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-347140
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
al-Majali, Sawsan Muhammad Faysal. Investigating the effect of innovations’ characteristics on the adoption of electronic newspapers in Jordan. (Master's theses Theses and Dissertations Master). Mutah University. (2013).
https://search.emarefa.net/detail/BIM-347140
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
al-Majali, Sawsan Muhammad Faysal. (2013). Investigating the effect of innovations’ characteristics on the adoption of electronic newspapers in Jordan. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-347140
لغة النص
الإنجليزية
نوع البيانات
رسائل جامعية
رقم السجل
BIM-347140
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر