دور محتوى قرارات التسويق في دعم القدرة الاستراتيجية و تعزيز الميزة التنافسية

الملخص EN

The aggravation of challenges faced by the business organizations especially the competitive ones moving towards the expansion of the horizons that should be recognized by the administration and we should consider the effect of these on the list of its decision by which the marketing function is one of them.

It seems that the case of dealing with new markets based on building innovative dynamics, therefore, the marketing mixture should be rearranged to gourmet the effect on the markets that may ascribe with variant pre-request for customers in order to reconstruct the strategic abilities to face all the challenges on the bases of the philosophy on dynamic ability and sustain competitive criterion for the organization.

This sorting criterion may attract a new customer and keep the others and learing relationship diagnosis, the suitable expectation, the accurate expedition for their needs.

This study focuses on the academic and practical contents that the tested companies ability to face the violent competition in the local markets before participating in Arab or regional markets.

Hence, the main aim of the study is to frame the contents the marketing decisions and the strategic abilities as well as the effect of the competitive criteria for companies.

Two hypotheses are involved in this study.

The first is related to the range of explaining the contents of the marketing decisions for the strategic ability for the company, and the second in related to the degree of participating in from identifying the range of competitive criterion.

The research concluded to my results and aims.