دور محتوى قرارات التسويق في دعم القدرة الاستراتيجية و تعزيز الميزة التنافسية
Other Title(s)
The role of the content of making decisions in supporting the strategic capability and sustaining comparative advantages
Joint Authors
المعاضيدي، معن وعد الله جار الله
الجبوري، ميسر إبراهيم أحمد إبراهيم
Source
Issue
Vol. 27, Issue 77 (31 Mar. 2005), pp.27-51, 25 p.
Publisher
University of Mosul College of Administration and Economic
Publication Date
2005-03-31
Country of Publication
Iraq
No. of Pages
25
Main Subjects
Abstract EN
The aggravation of challenges faced by the business organizations especially the competitive ones moving towards the expansion of the horizons that should be recognized by the administration and we should consider the effect of these on the list of its decision by which the marketing function is one of them.
It seems that the case of dealing with new markets based on building innovative dynamics, therefore, the marketing mixture should be rearranged to gourmet the effect on the markets that may ascribe with variant pre-request for customers in order to reconstruct the strategic abilities to face all the challenges on the bases of the philosophy on dynamic ability and sustain competitive criterion for the organization.
This sorting criterion may attract a new customer and keep the others and learing relationship diagnosis, the suitable expectation, the accurate expedition for their needs.
This study focuses on the academic and practical contents that the tested companies ability to face the violent competition in the local markets before participating in Arab or regional markets.
Hence, the main aim of the study is to frame the contents the marketing decisions and the strategic abilities as well as the effect of the competitive criteria for companies.
Two hypotheses are involved in this study.
The first is related to the range of explaining the contents of the marketing decisions for the strategic ability for the company, and the second in related to the degree of participating in from identifying the range of competitive criterion.
The research concluded to my results and aims.
American Psychological Association (APA)
الجبوري، ميسر إبراهيم أحمد إبراهيم والمعاضيدي، معن وعد الله جار الله. 2005. دور محتوى قرارات التسويق في دعم القدرة الاستراتيجية و تعزيز الميزة التنافسية. مجلة تنمية الرافدين،مج. 27، ع. 77، ص ص. 27-51.
https://search.emarefa.net/detail/BIM-386320
Modern Language Association (MLA)
الجبوري، ميسر إبراهيم أحمد إبراهيم والمعاضيدي، معن وعد الله جار الله. دور محتوى قرارات التسويق في دعم القدرة الاستراتيجية و تعزيز الميزة التنافسية. مجلة تنمية الرافدين مج. 27، ع. 77 (2005)، ص ص. 27-51.
https://search.emarefa.net/detail/BIM-386320
American Medical Association (AMA)
الجبوري، ميسر إبراهيم أحمد إبراهيم والمعاضيدي، معن وعد الله جار الله. دور محتوى قرارات التسويق في دعم القدرة الاستراتيجية و تعزيز الميزة التنافسية. مجلة تنمية الرافدين. 2005. مج. 27، ع. 77، ص ص. 27-51.
https://search.emarefa.net/detail/BIM-386320
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن ملحق : ص. 48-49
Record ID
BIM-386320