Impact of non-standard varieties and other languages in Arabic media

الملخص EN

Research shows risks which have been occurred to modern Arabic media language (print, audio, and visual media) from entering different Arabic varieties and foreign languages to it, especially in the last two decades.

Work focuses on visual media more than other types of media, because it has a significant effect on recipient viewers in particular among kids, teenager and young adults (irrespective of sex), as they are more up to it than the rest of the other age groups, and as they are more exposed to visual media than the audio one.

Kids, teenagers and young are only hear songs and religious sermons, and they show less interest in print only except for reading fashion vogue.

Specifically girls are fascinated to fashion news unlike boys who prefer sport news.

Printed media has its targeted readers in the age between 35-65 years old.

In Modern time Arabian people are not much attentive in the language usage.

Main reason for that is new technology, the second one is integration of cross culture varieties, and they are learning new languages and traditions, so day by day they losing their ability in the usage of Arabic language correctly.

Research has to be done to find a middle language which has been put between standard Arabic language and different varieties in Arabic which is using in media, this language will be easy to understand to all age categories in different classes and races, on the other hand, this language preserves characteristics and features of standard Arabic and will be comprehensible, recognized by all its users.