Impact of Risk Aversion on Price and Quality Decisions under Demand Uncertainty via the CARA Utility Function
المؤلفون المشاركون
المصدر
Mathematical Problems in Engineering
العدد
المجلد 2014، العدد 2014 (31 ديسمبر/كانون الأول 2014)، ص ص. 1-15، 15ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2014-07-10
دولة النشر
مصر
عدد الصفحات
15
التخصصات الرئيسية
الملخص EN
This paper investigates optimal price and quality decisions of a manufacturer-retailer supply chain under demand uncertainty, in which players are both risk-averse decision makers.
The manufacturer determines the wholesale price and quality of the product, and the retailer determines the retail price.
By means of game theory, we employ the constant absolute risk aversion (CARA) function to analyze two different supply chain structures, that is, manufacturer Stackelberg model (MS) and retailer Stackelberg model (RS).
We then analyze the results to explore the effects of risk aversion of the manufacturer and the retailer upon the equilibrium decisions.
Our results imply that both the risk aversion of the manufacturer and the retailer play an important role in the price and quality decisions.
We find that, in general, in MS and RS models, the optimal wholesale price and quality decrease with the risk aversion of the manufacturer but increase with the risk aversion of the retailer, while the retail price decreases with the risk aversion of the manufacturer as well as the retailer.
We also examine the impact of quality cost coefficient on the optimal decisions.
Finally, numerical examples are presented to illustrate the different degree of effects of players’ risk aversion on equilibrium results and to compare results in different models considered.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Li, Qinqin& Liu, Zhiying& He, Yi. 2014. Impact of Risk Aversion on Price and Quality Decisions under Demand Uncertainty via the CARA Utility Function. Mathematical Problems in Engineering،Vol. 2014, no. 2014, pp.1-15.
https://search.emarefa.net/detail/BIM-475723
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Li, Qinqin…[et al.]. Impact of Risk Aversion on Price and Quality Decisions under Demand Uncertainty via the CARA Utility Function. Mathematical Problems in Engineering No. 2014 (2014), pp.1-15.
https://search.emarefa.net/detail/BIM-475723
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Li, Qinqin& Liu, Zhiying& He, Yi. Impact of Risk Aversion on Price and Quality Decisions under Demand Uncertainty via the CARA Utility Function. Mathematical Problems in Engineering. 2014. Vol. 2014, no. 2014, pp.1-15.
https://search.emarefa.net/detail/BIM-475723
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-475723
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر