واقع قطاع تصنيع الألبان في الأسواق الفلسطينية من وجهة نظر العاملات في التعليم الحكومي في طولكرم

الملخص EN

This study aimed to identify the competitiveness of dairy manufacturing in the Palestinian market.

It was conducted on the female employees in public schools for girls in the city of Tulkarm, and the number of these employees was (560).

The population of the study was asked to answer a questionnaire out of which 436 were recovered, that is, (78 %).

The collected data were processed by the SPSS ; means, percentages and standard deviations were employed.

The most prominent findings were as follows : Al- Juneedi Dairy local products are the most consumed.

A great percentage of consumers prefer local dairy products.

Consumers, when buying these products, consider quality, taste and production date.

Finally, it was found that there are no critical differences in the points of view of the study population based on monthly income and place of living, and this was true for all aspects of the study.