The role of coordination between research and development (R andD) and marketing in achieving competitive advantage in the pharmaceutical industry
العناوين الأخرى
دور التنسيق بين البحث و التطوير و التسويق في تحقيق الميزة التنافسية في الصناعات الدوائية
مقدم أطروحة جامعية
مشرف أطروحة جامعية
أعضاء اللجنة
Jreisat, Luayy
Miqdadi, Yunus Abd al-Aziz
الجامعة
جامعة عمان العربية
الكلية
كلية الأعمال
القسم الأكاديمي
قسم التسويق
دولة الجامعة
الأردن
الدرجة العلمية
ماجستير
تاريخ الدرجة العلمية
2013
الملخص الإنجليزي
This research intends to investigate the role of coordination between R&D and marketing departments in improving the innovation of pharmaceutical product, and achieving competitive advantage.
Coordination was measured by knowledge and skills, communication, collaboration, and integration between R&D and marketing.
Also it aimed to test the effect of innovation on competitive advantage in Jordanian Pharmaceutical industry.
A cross-sectional written survey was used to gather data from all managers and supervisors of R&D and marketing departments in Jordanian Pharmaceutical companies, 61 surveys had been distributed and 48 surveys were returned.
Findings indicate that knowledge and skills, communication, and integration between R&D and marketing play an important role in both: product innovation and competitive advantage, in addition that product innovation has significant effect on competitive advantage.
On other hand, collaboration between R&D and marketing managers has no significant effect on product innovation, and competitive advantage.
This research provides practical information to pharmaceutical companies that can lead to a better understanding of the Role of Coordination between R&D and Marketing, and be used to guide the training policy which includes special programs, to improve employees’ capabilities, facilitating information exchange and sharing ideas between R&D and marketing managers through regular meetings, and enhancing cooperation between marketing and R&D managers.
التخصصات الرئيسية
الموضوعات
عدد الصفحات
96
قائمة المحتويات
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Introduction.
Chapter Two : Theoretical framework.
Chapter Three : Study methodology.
Chapter Four : Statistical analysis.
Chapter Five : Discussion and conclusion.
References.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
al-Amlih, Inas Atif. (2013). The role of coordination between research and development (R andD) and marketing in achieving competitive advantage in the pharmaceutical industry. (Master's theses Theses and Dissertations Master). Amman Arab University, Jordan
https://search.emarefa.net/detail/BIM-529828
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
al-Amlih, Inas Atif. The role of coordination between research and development (R andD) and marketing in achieving competitive advantage in the pharmaceutical industry. (Master's theses Theses and Dissertations Master). Amman Arab University. (2013).
https://search.emarefa.net/detail/BIM-529828
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
al-Amlih, Inas Atif. (2013). The role of coordination between research and development (R andD) and marketing in achieving competitive advantage in the pharmaceutical industry. (Master's theses Theses and Dissertations Master). Amman Arab University, Jordan
https://search.emarefa.net/detail/BIM-529828
لغة النص
الإنجليزية
نوع البيانات
رسائل جامعية
رقم السجل
BIM-529828
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر