أثر الإعلان و البيع الشخصي على ولاء المستهلك للمنتج

الملخص EN

The study aims to identify the impact of advertising and personal selling on the loyalty of the consumer of the product, also aims to identify the impact of good design for advertising on consumer loyalty to the product, and to identify the difference between advertising and personal selling in influencing consumer loyalty to the product .

The study found that there were no statistically significant differences in the data Advertising and personal selling on consumer loyalty to the product attributable to demographic factors such as sex, age, qualification, and monthly income.

In this study, the analysis of the data by program Statistical Package for Social Sciences (SPSS( .

Adoption factor analysis, which depends mainly on the possibility of assembling variables based on the correlation coefficients between them.

And test (T), and test analysis of variance in one direction, and to answer the hypotheses of the study, as recommended by the study: increased attention to advertising and personal selling, to the manifestation of their impact obviously on consumer loyalty to the product, as well as the proposal to the researchers, more research and studies to verify the authenticity and matching six factors derived in different communities, allowing reliable and incorporated into the curriculum and scientific references.