واقع تطبيق إجراءات التسويق الداخلي في المؤسسة الاقتصادية الجزائرية : دراسة حالة : مؤسسة سوناطراك بحاسي مسعود

الملخص EN

This study assessed the reality of the application of the internal marketing in the organization of economic Algerian Sonatrach, through field survey of the phenomenon at the level of the four regional directorates of the institution during the first quarter of 2013.

We have been using the two tools interview and questionnaire for the study and analysis of the phenomenon, through the use of methods of descriptive statistics to analyze the characteristics of the sample, as well as stylistic regression analysis and multiple regression analysis double to test the validity of model study, the effect of independent variables on the dependent variable, and the preparation of an equation to predict.

The study concluded that in the latter there is a weakness in the application of the concept of internal marketing in the organization in general, and with a relative disparity in the application of the basic procedures of each separately within the institution.