الإعلان السياحي و علاقته باتجاهات المواطنين نحو تنشيط السياحة الداخلية في منطقة تبوك

الملخص EN

This research aims to study the relationship between tourism advertisements and trends of citizens towards internal tourism activation in Tabuk region, and to gather preliminary data needed to test the research hypotheses a sets of questionnaires were distributed to 400 citizens in Tabuk region, 258 responded (a response rate of 65%).

The results indicated that there is low using for both traditional and modern techniques in tourism advertisements targeting internal tourism activation in Tabuk region, and the tourism advertisements has medium quality, In addition to that there are positive and medium trends among the citizens towards internal tourism activation in Tabuk region.

Finally, the research found that there is a direct correlation between indicators of tourism advertisements quality and trends of citizens towards internal tourism activation in Tabuk region.

Based on the results, the study provides several recommendations to improve tourism advertisements quality and activate of internal tourism in Tabuk region