Prioritizing critical success factors for incubated information and communications technology enterprises in Gaza using analytical hierarchy process (AHP)‎

العناوين الأخرى

ترتيب عوامل النجاح الحرجة للشركات المحتضنة في مجال تكنولوجيا المعلومات و الاتصالات في غزة باستخدام عملية التحليل الهرمي (AHP)‎

مقدم أطروحة جامعية

Abd al-Nabi, Nadir Riyad Subhi

مشرف أطروحة جامعية

Ashur, Yusuf Husayn Mahmud

أعضاء اللجنة

Dahliz, Khalid Abd Abd al-Salam
Abu Nasir, Sami Salim

الجامعة

الجامعة الإسلامية

الكلية

كلية التجارة

القسم الأكاديمي

قسم إدارة الأعمال

دولة الجامعة

فلسطين (قطاع غزة)

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2015

الملخص الإنجليزي

Small and medium enterprises (SME's) play a vital role in economic development of countries.

It has been estimated that about 80 percent of world economic growth is created by SME's, but despite their significance, SMEs are faced with the threat of failure as well as success with past statistics indicating that three out five fail within the first few months.

This research aims to identify and prioritize the main critical success factors affecting the Incubated Information and Communications Technology (ICT) SME's in Gaza, such factors were widely investigated through previous studies and a set of experts and managers were carefully selected to eventually choose 8 main criteria which are Human Resources, Entrepreneurs‘ characteristics, Financials, Products/Service Characteristics, Marketing, Incubators Roles, Environmental Conditions and Organization Characteristics with 23 associated sub-criteria has been suggested.

The AHP tool was applied with the help of Expert Choice Software to achieve the goal, Results show that for the main factors ranking; Entrepreneurs‘ characteristics comes first with 20.9% then the Marketing factor with 19.1%, while in the sub-criteria level, Marketing and Experience get the top two ranks with 11.23% and 9.86% respectively, then, the results were modified by increasing 10% for each main criteria and then the ranks were reconsidered again.

Finally, the main recommendations made by the research are to enhance the entrepreneurial skills among the students by promoting innovative ways for the education process and setting separate Marketing plans for the enterprises besides the business and financial plans

التخصصات الرئيسية

إدارة الأعمال

الموضوعات

• الشركات الصغيرة
• فلسطين
• تكنولوجيا المعلومات
• قطاع غزة
• المشاريع الصغيرة

عدد الصفحات

148

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-612222