دراسة الهامش التسويقي و الكفاءة التسويقية لمحصول البندورة في محافظة القنيطرة في الجمهورية العربية السورية

الملخص EN

The research aims to estimate tomato marketing margin and marketing efficiency through the study of farm prices, and marketing functions of the tomato, through the whole marketing process, because such process is of great importance for marketing of any agricultural product, as marketing margin and marketing efficiency are considered the most two important parameters for the performance of the marketing process.

The data were collected from two sources : the first is by frequent visits to tomato markets in the study area, the second is by questionnaire that covered (60) tomato farmers.

The marketing margin and efficiency were estimated based on the applied parameters which coincide, with the research nature.

The research findings indicate that the tomato marketing margin was high, while the tomato marketing efficiency was low.

It also illustrated the causes of that performance and provided suggestions for enhancing both the marketing margin and efficiency.