Ethical consumerism : a view from the food industry in Morocco
مقدم أطروحة جامعية
مشرف أطروحة جامعية
الجامعة
جامعة الأخوين
الكلية
كلية إدارة الأعمال
دولة الجامعة
المغرب
الدرجة العلمية
ماجستير
الملخص الإنجليزي
Attention paid to social responsibility and business ethics has increased in the last decades.
Both consumers and firms are now more concerned about ethics as a way to make business transactions a win-win deal.
As consumers ensure profitability to businesses, they expect fair practices and honest behaviors toward society.
The study reported here attempts to investigate Moroccans’ perceptions and attitudes towards ethical consumerism of food.
Consumers’ willingness to buy those products, motives for such purchases as well as factors preventing ethical purchases is investigated.
The reason behind this investigation is to explore marketing instruments that firms can use to intrigue consumers toward “ethical” consumption.
The study shows that the population is generally “conscious” about the importance of ethics.
Besides price that mostly drive their decision to buy a food or not, Moroccans are driven by ethical claims such as “healthy”, “no fat”, “pasteurized”, etc.
It was shown that consumers trust information on the labels of products besides information provided by consumer authorities.
Concerning ethical aspects, Moroccans are mostly concerned about the environment and religion.
Being aware of the importance of ethics does not always translate to actual buying.
This is mainly due to premium prices of ethical food and lack of information about this product.
In other cases the unwillingness to make ethical purchases stem simply from lack of concern toward ethics.
Older men with high income are shown to be a good target for ethical food market.
التخصصات الرئيسية
الموضوعات
عدد الصفحات
47
قائمة المحتويات
Table of contents.
Abstract.
[Chapter One] : Introduction.
[Chapter Two] : Background and importance of the study.
[Chapter Three] : Literature review.
[Chapter Four] : Hypotheses.
[Chapter Five] : Methodology.
[Chapter Six] : Results of the study.
[Chapter Seven] : Qualitative results.
[Chapter Eight] : Discussion and analysis of the stuty.
[Chapter Nine] : Conclusions and managerial implications.
[Chapter Ten] : Limitations of the study.
References.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Binhari, Yaminah. Ethical consumerism : a view from the food industry in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-625385
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Binhari, Yaminah. Ethical consumerism : a view from the food industry in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University.
https://search.emarefa.net/detail/BIM-625385
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Binhari, Yaminah. Ethical consumerism : a view from the food industry in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-625385
لغة النص
الإنجليزية
نوع البيانات
رسائل جامعية
رقم السجل
BIM-625385
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر