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Assessing consumer satisfaction from beauty-care services in Morocco
مقدم أطروحة جامعية
مشرف أطروحة جامعية
الجامعة
جامعة الأخوين
الكلية
كلية إدارة الأعمال
دولة الجامعة
المغرب
الدرجة العلمية
ماجستير
تاريخ الدرجة العلمية
2011
الملخص الإنجليزي
The aim behind this research study is to assess the current customer satisfaction with beauty care services in Morocco.
For this matter, beauty care services is defined as a set of services that are consumed to enhance one’s image and body satisfaction, as well as health.
Examples include SPAs offering massages and sport sessions, and beauty centers offering haircuts, make ups and/or skin treatments.
The objective of this research study is to investigate whether the currently offered services fully respond to customers’ needs from beauty care services in Morocco.
The assessment of customers’ satisfaction is achieved through the measurement of three key attributes: threshold, performance, and excitement.
Combined with a demographical analysis, these results helped to defining the consumers’ perception of the current beauty care offerings, and the ways businesses can improve their customer retention programs to increase loyalty and satisfaction.
Logistic Regression is used to analyze the results of a sample of 321 women from different cities in Morocco.
The results revealed that there is a gap between customers’ expectations and the service level received, and a failure on the delivery of a number of business aspects.
These aspects include the enhancing and facilitating services, and the establishment of loyalty bonds.
A discussion of these results is done, followed by a set of recommendations to overcome these issues
التخصصات الرئيسية
الموضوعات
عدد الصفحات
72
قائمة المحتويات
Table of contents.
Abstract.
References.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
al-Firachi, Hudah. (2011). Assessing consumer satisfaction from beauty-care services in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-627200
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
al-Firachi, Hudah. Assessing consumer satisfaction from beauty-care services in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (2011).
https://search.emarefa.net/detail/BIM-627200
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
al-Firachi, Hudah. (2011). Assessing consumer satisfaction from beauty-care services in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-627200
لغة النص
الإنجليزية
نوع البيانات
رسائل جامعية
رقم السجل
BIM-627200
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
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