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Variables that affect purchase intentions in Moroccan large retailers
مقدم أطروحة جامعية
مشرف أطروحة جامعية
Auam, Tariq
Berrado, Aziz
al-Jarrah, Wafai
الجامعة
جامعة الأخوين
الكلية
كلية إدارة الأعمال
دولة الجامعة
المغرب
الدرجة العلمية
ماجستير
تاريخ الدرجة العلمية
2007
الملخص الإنجليزي
The sector of commerce has known during the last two decades major mutations caused mainly by the emergence of new modes of distribution that impacted the economic and urban landscape of Moroccan cities.
This deep change in the distribution structure can be illustrated by the sustained growth of supermarkets and hypermarkets in terms of number of openings all over Morocco.
Moroccan and foreign investors are closely studying this new industry which is, in comparison to western countries, still in the early stages.
The increase of the number of supermarkets and hypermarkets implies that the Moroccan consimier is satisfied with this new form of retailing.
The purpose of this project is to investigate the factors that influence the purchase intentions of Moroccan consumers in large retailers.
In order to do so, a structured questionnaire was designed in an attempt to gather the information needed directly from the customers visiting large retailers.
The data collected was then analyzed through data mining tools and more particularly through association rules mining.
The project used as theoretical framework the theory of planned behavior developed by Icek Ajzen and fovind out that there is an interaction between perceived behavioral control and subjective norm.
It also found out that there is an interaction between subjective norm and attitudes towards large retailers.
Finally, the association rules mining reveals that there is an interaction between perceived behavioral control and attitudes towards behavior.
التخصصات الرئيسية
عدد الصفحات
80
قائمة المحتويات
Table of contents.
Abstract.
[Chapter One] : Introduction.
[Chapter Two] : Literature review.
[Chapter Three] : The retail industry
[Chapter Four] : Research methodology : the variables that affect the purchase intentions of Moroccan consumers in large retailers and survey design.
[Chapter Five] : Data analysis and results.
[Chapter Six] : Recommendations.
[Chapter Seven] : Conclusion.
References.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Kabbasi, Imani. (2007). Variables that affect purchase intentions in Moroccan large retailers. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-628365
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Kabbasi, Imani. Variables that affect purchase intentions in Moroccan large retailers. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (2007).
https://search.emarefa.net/detail/BIM-628365
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Kabbasi, Imani. (2007). Variables that affect purchase intentions in Moroccan large retailers. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-628365
لغة النص
الإنجليزية
نوع البيانات
رسائل جامعية
رقم السجل
BIM-628365
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
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