Understanding Moroccan consumers consumption for luxury goods
مقدم أطروحة جامعية
مشرف أطروحة جامعية
الجامعة
جامعة الأخوين
الكلية
كلية إدارة الأعمال
دولة الجامعة
المغرب
الدرجة العلمية
ماجستير
تاريخ الدرجة العلمية
2011
الملخص الإنجليزي
The objective of this MBA thesis is to trace the different motivations that lay behind Moroccans’ purchase of luxury goods, look for existing patterns and correlations between those motivations and other personal or socio-demographic factors and relate the existence of specific motivations to the triggering of certain kinds of purchase behaviors: rational purchase, impulsive purchase, or purchase of counterfeits.
This study aims providing a mapping of the Moroccans luxury consumers on the basis of the purchase motivations that get them interested in the acquisition a luxury good.
It also seeks to trace the personal values within each and every consumer that create those motivations as well as the role of the different socio-demographic factors in shaping those motivations.
Many significant findings resulted from this work.
To cite a few highlights, Moroccans are mainly driven by the motivations for quality, uniqueness and hedonic fulfillment in that order of importance.
Different socio-demographic factors, such as gender, age and level of education have significant influence on the existence of the different of motivations, either positively or negatively.
They also influence the nature of the purchase of luxury goods; women for instance have been found to be more impulsive luxury buyers compared to man, while more educated people show a tendency to proceed to rather rational than impulsive acquisitions of luxury goods
التخصصات الرئيسية
عدد الصفحات
76
قائمة المحتويات
Table of contents.
Abstract.
[Chapter One] : Introduction and relevance of the research.
[Chapter Two] : Literature review.
[Chapter Three] : The theoretical model.
[Chapter Four] : Hypotheses.
[Chapter Five] : Variables explanation.
[Chapter Six] : Methodology.
[Chapter Seven] : Results.
[Chapter Eight] : Results summary.
[Chapter Nine] : Managerial implications.
[Chapter Tin] : limitations and further research.
References.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Khalid, Maryam. (2011). Understanding Moroccan consumers consumption for luxury goods. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-628478
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Khalid, Maryam. Understanding Moroccan consumers consumption for luxury goods. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (2011).
https://search.emarefa.net/detail/BIM-628478
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Khalid, Maryam. (2011). Understanding Moroccan consumers consumption for luxury goods. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-628478
لغة النص
الإنجليزية
نوع البيانات
رسائل جامعية
رقم السجل
BIM-628478
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر