The role of E-marketing in the development of internet user attitudes toward tourist sites in Saudi Arabia
العناوين الأخرى
دور التسويق الإلكتروني في تنمية اتجاهات مستخدمي الإنترنيت نحو المواقع السياحية في المملكة الأردنية
المؤلفون المشاركون
al-Tit, Ahmad Adnan
Nakhlah, Haytham Muhammad
المصدر
Journal of Administrative and Economic Sciences
العدد
المجلد 7، العدد 2 (30 إبريل/نيسان 2014)، ص ص. 25-44، 20ص.
الناشر
جامعة القصيم مركز النشر العلمي و الترجمة
تاريخ النشر
2014-04-30
دولة النشر
السعودية
عدد الصفحات
20
التخصصات الرئيسية
الملخص EN
The Internet has become just a vital part of the contemporary social life.
It has gained importance in tourism sectors and institutions since it has served as a means to reach people who are interested and to influence their attitudes and behavior towards tourist sites.
This research intended to identify the role of e-marketing in the developing attitudes of Internet users to tourist sites in Saudi Arabia.
The research aimed also to explore the e-marketing mix: electronic service, cost, promotion, website, the accuracy of the information, payment, and personalization.
The paper reviewed the previous studies of the electronic marketing of tourism, and worked on and developed a tool for field data collection which has given acceptable Validity and Reliability indicators.
The research has been carried out with 478 participants (Internet users) chosen from various regions of the Kingdom.
This paper presents methods to improve the role of e-marketing attitudes on Internet users in relation to tourism and through touching the needs and desires of tourists and its impact on the design of the website.
The results of the research indicated that the level of using e-marketing towards the tourist sites in Saudi Arabia has increased, the attitudes of Internet users to tourist sites in Saudi Arabia were positive, and the dimensions of the e-marketing mix (e-service, price, promotion, website, the accuracy of the information, and payment) have impacted on Internet users’ attitudes towards the tourist sites in Saudi Arabia
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
al-Tit, Ahmad Adnan& Nakhlah, Haytham Muhammad. 2014. The role of E-marketing in the development of internet user attitudes toward tourist sites in Saudi Arabia. Journal of Administrative and Economic Sciences،Vol. 7, no. 2, pp.25-44.
https://search.emarefa.net/detail/BIM-666438
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
al-Tit, Ahmad Adnan& Nakhlah, Haytham Muhammad. The role of E-marketing in the development of internet user attitudes toward tourist sites in Saudi Arabia. Journal of Administrative and Economic Sciences Vol. 7, no. 2 (Apr. 2014), pp.25-44.
https://search.emarefa.net/detail/BIM-666438
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
al-Tit, Ahmad Adnan& Nakhlah, Haytham Muhammad. The role of E-marketing in the development of internet user attitudes toward tourist sites in Saudi Arabia. Journal of Administrative and Economic Sciences. 2014. Vol. 7, no. 2, pp.25-44.
https://search.emarefa.net/detail/BIM-666438
نوع البيانات
مقالات
لغة النص
الإنجليزية
رقم السجل
BIM-666438
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر