المسؤولية الاجتماعية التسويقية تجاه المستهلك و انعكاساتها على تحقيق رضاه : دراسة ميدانية لمؤسسة اقتصادية إنتاجية-مؤسسة بلغيث-ولاية سوق أهراس

الملخص EN

This article aims to expose of the dimensions of social responsibility marketing organizations.

A responsibility towards the consumer as an input competitive includes it in its marketing organization.

And strategic reflection of these circumstances and the degree of responsibility to achieve satisfaction with the most important trader, a consumer organization.

It is no doubt that the social responsibility in the field of marketing is a side later.

This forced the business organizations included in the marketing policy.

And by introducing products and services.

Emanating from the needs and desires of the consumer.

Check him sufficient gratification in moral framework promotes moral values in the field of marketing.

Leading to achieve customer satisfaction.