أثر أسعار خدمات النقل الجوي و الالتزام بأوقات تقديم الخدمة على تشويقها في السودان من وجهة نظر العملاء

الملخص EN

The present study targets at exploring the impacts of prices of air transport services and commitment to the time specified to provide these services on the marketing process in Sudan, from the customers point of view through investigating the effects of commitment to supply service on a reasonable price and in a timely manner on the marketing process.

The results revealed the followings: A- There is no impact of determining specified prices of air transport services on marketing process since the purchase of service is governed by some factors other than price that compel the clients to pay for the services provided.

And effect B- Non-compliance with the time set for provision of services lead the customers in the end to shift to other companies that are more capable for supplying air transport services on the demanded time without thinking of other aspects of marketing.