The status of utilizing social media networks in promoting nonprofit organizations' projects : applied in Palestinian nongovernmental organizations network-Gaza Strip

العناوين الأخرى

واقع استخدام شبكات التواصل الاجتماعي في ترويج مشاريع المؤسسات غير الربحية : دراسة تطبيقية : شبكة المنظمات الأهلية في قطاع غزة

مقدم أطروحة جامعية

Tuman, Hanin Taysir Abd al-Majid

مشرف أطروحة جامعية

Ashur, Yusuf Husayn Mahmud

أعضاء اللجنة

Abu Habib, Azzam Ahmad
Abu Muammar, Faris Mahmud

الجامعة

الجامعة الإسلامية

الكلية

كلية التجارة

القسم الأكاديمي

قسم إدارة الأعمال

دولة الجامعة

فلسطين (قطاع غزة)

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2015

الملخص الإنجليزي

-Over the time, different means were used to communicate donors, stakeholders and targets.

Currently, Social media is the most updated communication and marketing tool not only for physical items but also for intangible ideas and services.

This research aimed to investigate to what the extent social media networks are utilized by PNGOs in Gaza Strip to promote their projects activities and success.

Plus looking for the main reasons of why or why not PNGOs may use social networks.

The study population consisted of 63 PNGOs.

A questionnaire was distributed to media and projects employees, in addition to 6 structured interviews were conducted with media focal points.

Results show 66.7% of NGOs employees are youth between 20-30 years old, 42.9% are females who tend more to use social media in work objectives.

It was clear that majority of respondents use only Facebook as it is the first social network, also, they support formalizing the use of social media networks within business environment.

It's recommended to PNGOs Network in order to enhance the communication between network members, train NGOs managers and related employees to know the best way to use social network.

In addition to introduce other networks than facebook, As a network for all Palestinian NGOs, different social media networks like Linkedin and google+ are more professional suggested be used, this will guarantee official communication with international organizations and offer more work opportunities.

For NGOs, formal page with the organization official name should be developed, contains the basic organization basic information, objectives and a brief on each project.

To guarantee page well management, interaction with beneficiaries, enriching discussions and answering questions, a specialized fixed employee not volunteer should be allocated to do so in addition to other media tasks.

التخصصات الرئيسية

إدارة الأعمال
التسويق

الموضوعات

• مواقع التواصل الاجتماعي
• التسويق
• المنظمات غير الهادفة للربح
• فلسطين
• قطاع غزة

عدد الصفحات

94

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-687107