إدارة الجودة الاستراتيجية في منظمات الأعمال : منحنى معاصر

الملخص EN

The research aimed to redefine total quality management in the light of strategic management concepts and standards that enable executive management to overcome challenges in today's dynamic and competitive global market.

Furthermore, the research aimed to explore the methodology of strategic quality management and its impact on management performance within business organizations.

By so doing, the researcher hoped to develop a sound management strategy that is linkable to real-life management practices in developed countries.

The research addressed two problems.

The first problem is the observed weakness in total quality management practices that obstacle the improvement of management performance.

The second problem is the inability to relate continuous improvement concepts to management, strategic and marketing systems so as to control external environments.

Research results indicated that business organizations need to adopt strategic quality management that should be based on collective decision making.

The objectives of organizations and stakeholders can therefore be best achieved.

It is now acknowledged that traditional monitoring of total quality management is ineffective.

It is also widely known that strategic quality management is not a substitute for strategic planning.

Rather, it is a compliment that makes possible improvement at all levels of management.

Successful management requires innovative managers who can eliminate obstacles in workplace by applying the concepts of strategic quality management.