A content analysis of banner ads in three well-known telecom companies in Saudi Arabia
العناوين الأخرى
تحليل مضمون الشعارات الإعلانية الخاصة بشركات الاتصال الثلاثة في المملكة العربية السعودية
المؤلفون المشاركون
al-Widyan, Wijdan
Shuayb, Amal Muhammad Salih
المصدر
Journal of King Abdulaziz University : Arts and Humanities
العدد
المجلد 23، العدد 1 (30 يونيو/حزيران 2016)، ص ص. 155-173، 19ص.
الناشر
جامعة الملك عبد العزيز مركز النشر العلمي
تاريخ النشر
2016-06-30
دولة النشر
السعودية
عدد الصفحات
19
التخصصات الرئيسية
الملخص EN
The present study focuses on a content analysis of online banner advertisements of three well-known telecom company websites : STC, Mobily, and Zain.
Although there are hundreds of people in Saudi Arabia (both Saudis and expatriates) who use at least one of these three companies as their mobile/Internet provider there is scarce research that has investigated this specific type of ad in this particular country for these specific consumers.
Therefore, this study is mapping out the terrain for how language works for this form of discourse and identifying its most prominent linguistic features.
To achieve this end, 60 online banner ads were used to examine the linguistic means utilized by three telecom companies on their websites.
The data were analyzed following Lapšanská’s (2006) linguistic classification at various linguistic levels: semantic, syntactic, lexical morphological, and phonological.
The findings suggest that online banner ad language is used creatively at various linguistic levels.
Moreover, they also depict that all three companies use very similar linguistic features in their banner ads and are not very different from international telecom company ads.
Also, the study provides evidence that the products and services that these telecom companies advertise indicate a deep understanding of their consumers.
Finally, the findings will provide Saudi-based telecom companies with empirical data that could help their language marketing tactics.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
al-Widyan, Wijdan& Shuayb, Amal Muhammad Salih. 2016. A content analysis of banner ads in three well-known telecom companies in Saudi Arabia. Journal of King Abdulaziz University : Arts and Humanities،Vol. 23, no. 1, pp.155-173.
https://search.emarefa.net/detail/BIM-717249
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
al-Widyan, Wijdan& Shuayb, Amal Muhammad Salih. A content analysis of banner ads in three well-known telecom companies in Saudi Arabia. Journal of King Abdulaziz University : Arts and Humanities Vol. 23, no. 1 (2016), pp.155-173.
https://search.emarefa.net/detail/BIM-717249
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
al-Widyan, Wijdan& Shuayb, Amal Muhammad Salih. A content analysis of banner ads in three well-known telecom companies in Saudi Arabia. Journal of King Abdulaziz University : Arts and Humanities. 2016. Vol. 23, no. 1, pp.155-173.
https://search.emarefa.net/detail/BIM-717249
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes appendices : p. 169-172
رقم السجل
BIM-717249
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر