الإدارة الاستراتيجية و أثرها على إدارة التميز و انعكاس ذلك على الأداء التسويقي لبعض الشركات

الملخص EN

The study aimed to know the strategic management and its impact on management excellence and reflected improved performance catalog for some industrial companies affiliated to the Iraqi Ministry of industry and the role of the strategic management and development management and change how linked to the level of performance required study contains three variables are strategic management as an independent variable.

Management excellence as a variable medium finally catalog performance as dependent variable.

The study concluded that most State companies not practicing strategic management and exerted when it turns out weaknesses regarding the formulation and implementation of the strategy, And the reasons which prevent the application of the concept of strategic management lack of specialists in strategic planning.

The study also found that strategic management has a direct impact on the excellence of industrial enterprises under consideration which in turn impact directly on performance catalog for these companies.

As the study found that administrative excellence industrial corporations under consideration is the result of applying a set of strategic elements that enable businesses to achieve unprecedented results in marketing performance which puts companies in highly competitive centers.