الإدارة الاستراتيجية و أثرها على إدارة التميز و انعكاس ذلك على الأداء التسويقي لبعض الشركات
Other Title(s)
Strategic management and its influence on excellence management and reflection of that marketing performance of some companies
Author
Source
Issue
Vol. 7, Issue 23 (31 Dec. 2016), pp.99-116, 18 p.
Publisher
American Arabic Academy of Science and Technology
Publication Date
2016-12-31
Country of Publication
United States
No. of Pages
18
Main Subjects
Business Administration
Marketing
Topics
Abstract EN
The study aimed to know the strategic management and its impact on management excellence and reflected improved performance catalog for some industrial companies affiliated to the Iraqi Ministry of industry and the role of the strategic management and development management and change how linked to the level of performance required study contains three variables are strategic management as an independent variable.
Management excellence as a variable medium finally catalog performance as dependent variable.
The study concluded that most State companies not practicing strategic management and exerted when it turns out weaknesses regarding the formulation and implementation of the strategy, And the reasons which prevent the application of the concept of strategic management lack of specialists in strategic planning.
The study also found that strategic management has a direct impact on the excellence of industrial enterprises under consideration which in turn impact directly on performance catalog for these companies.
As the study found that administrative excellence industrial corporations under consideration is the result of applying a set of strategic elements that enable businesses to achieve unprecedented results in marketing performance which puts companies in highly competitive centers.
American Psychological Association (APA)
الخباز، منهل عزيز محمود. 2016. الإدارة الاستراتيجية و أثرها على إدارة التميز و انعكاس ذلك على الأداء التسويقي لبعض الشركات. أماراباك،مج. 7، ع. 23، ص ص. 99-116.
https://search.emarefa.net/detail/BIM-717541
Modern Language Association (MLA)
الخباز، منهل عزيز محمود. الإدارة الاستراتيجية و أثرها على إدارة التميز و انعكاس ذلك على الأداء التسويقي لبعض الشركات. أماراباك مج. 7، ع. 23 (2016)، ص ص. 99-116.
https://search.emarefa.net/detail/BIM-717541
American Medical Association (AMA)
الخباز، منهل عزيز محمود. الإدارة الاستراتيجية و أثرها على إدارة التميز و انعكاس ذلك على الأداء التسويقي لبعض الشركات. أماراباك. 2016. مج. 7، ع. 23، ص ص. 99-116.
https://search.emarefa.net/detail/BIM-717541
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 114-116
Record ID
BIM-717541