Investigating the relationship between customer knowledge management and customer agility : the mediating effect of marketing capabilities in five-star hotels in Amman
العناوين الأخرى
اختبار العلاقة بين إدارة معرفة الزبون و الاستجابة الرشيقة للزبون : الأثر الوسيط لقدرات التسويق بفنادق الخمس نجوم في عمان
مقدم أطروحة جامعية
مشرف أطروحة جامعية
أعضاء اللجنة
Abu Rumman, Asad Hammad
Salih, Ahmad Ali
الجامعة
جامعة الشرق الأوسط
الكلية
كلية الأعمال
القسم الأكاديمي
قسم إدارة الأعمال
دولة الجامعة
الأردن
الدرجة العلمية
ماجستير
تاريخ الدرجة العلمية
2016
الملخص الإنجليزي
The purpose of this study is to investigate the relationship between customer knowledge management and customer agility: the mediating effect of marketing capabilities in fivestar hotels in Amman, the study seeks to provide the importance of customer knowledge management, marketing capabilities and customer agility to the five-star hotels in Amman, helping to fill in gap that exists in the customer agility literature.
In order to achieve the objectives of this study, the researcher designed a questionnaire consisting of (50) statements to gather the primary data from the study sample which consists of all managers working in five –star hotels in Amman.
(165) questionnaires were distributed to 15 five star hotels in Amman , but (140) answered questionnaires were retrieved , of which (8) were in valid ,therefore,(132) answered questionnaires were valid for the study.
The data collected from the responses of the study questionnaire were used through statistical package for social science (SPSS ver.21) and Amos ver.21 for analysis.
The study results show Customer Knowledge Management has a positive effect on marketing capabilities at level (α ≤ 0.05) as well as Customer Knowledge Management has a positive effect on Customer Agility at level (α ≤ 0.05).
The results also show Marketing Capabilities has a positive effect on Customer Agility at level (α ≤ 0.05).
Finally the results show there is a positive indirect significant effect of Marketing Capabilities on the relationship between Customer Knowledge Management and Customer Agility at level (α≤0.05).
التخصصات الرئيسية
عدد الصفحات
138
قائمة المحتويات
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Introduction.
Chapter Two : Theoretical review and previous studies.
Chapter Three : Study methodology method and procedures.
Chapter Four : Analysis results and hypotheses test.
Chapter Five : Results discussion and recommendations.
References.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Milhim, Rayah A.. (2016). Investigating the relationship between customer knowledge management and customer agility : the mediating effect of marketing capabilities in five-star hotels in Amman. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-721698
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Milhim, Rayah A.. Investigating the relationship between customer knowledge management and customer agility : the mediating effect of marketing capabilities in five-star hotels in Amman. (Master's theses Theses and Dissertations Master). Middle East University. (2016).
https://search.emarefa.net/detail/BIM-721698
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Milhim, Rayah A.. (2016). Investigating the relationship between customer knowledge management and customer agility : the mediating effect of marketing capabilities in five-star hotels in Amman. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-721698
لغة النص
الإنجليزية
نوع البيانات
رسائل جامعية
رقم السجل
BIM-721698
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر