الإعلان السياحي و أثره في نجاح النشاط السياحي و الفندقي في المؤسسات السياحية

الملخص EN

Tourist advertisement is considered one of the important means of communication with the tourist .

It introduces him with the programme presented by the tourist organizations and reflects his needs and desires e.g.

The need to travel , the motives of learning ,researching and observing.

Thus , tourist advertisement is considered an important means of activating and developing tourism.

Because the advertisement is relatively expensive way of promotion, it is difficult to measure its effectiveness ; yet it is the only effective way to reach the target market specially in cases where a hotel or a restaurant is newly opened or reopened after renewal, maintenance or providing additional services etc.

For this , we conclude that advertisement plays an effective role in introducing the tourist organization and hotel business to the tourist