استراتيجيات التسويق العقاري في تحقيق التنمية الرشيدة : منهج كمي بالتطبيق في مشاريع السكن العامة في عمان الأردن

الملخص EN

This study focuses on public societies building for living in Amman – Jordan.

An business organizations specialized on projects constructions assumes that changes in the macro-economic (political changes, Economical changes, socio – cultured changes) affect the marketing decision making by them, certainly the decision's considered on productions construction and marketing the different real estate.

The general business organizations in Jordan have variety interest with in two mainly approach's as follows: 1- Environmental limitations like (limited land space for living, limited water resources, limited materials resources which used for construction the living units.

2- Consumer behavior limitation like (high quality with less cost, desire of expanding horizontally, limited power of purchase, increase of family member by rate of birth).

We consider an Mathematical Model which response to the above limitations, so the mathematical model focusing on three main strategies which: 1) Expanding vertically.

2) Expanding horizontally.

3) Mixed expanding (horiz – vertically).

And to take under consideration the following: 1) Competitive advantage and quality requirements with less cost.

2) Worldwide domestically as well as internationally.

3) An integration with tourism marketing strategies.