Assessing the extent of awareness and practice of corporate social responsibility (CSR)‎ in achieving competitive advantage in commercial banks working in Palestine

العناوين الأخرى

تقييم مدى وعي و ممارسة المسئولية الاجتماعية للشركات في تحقيق الميزة التنافسية في البنوك التجارية العاملة في فلسطين

مقدم أطروحة جامعية

al-Ashqar, Rima Muhammad

مشرف أطروحة جامعية

Sammur, Akram Ismail

الجامعة

الجامعة الإسلامية

الكلية

كلية التجارة

القسم الأكاديمي

قسم إدارة الأعمال

دولة الجامعة

فلسطين (قطاع غزة)

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2016

الملخص الإنجليزي

This research aims to study the extent awareness of the commercial banks working in Palestine to corporate social responsibility’s practices, and how it can achieve the competitive advantage between rivals.

It also gives the insight on the mainstream methodology of the most commercial banks’ managements in adapting CSR practices.

Moreover, it defines the contributions of social responsibilities provided by these banks.

The problem of the research can be addressed in the following main question “To what extent the awareness and practice of corporate social responsibility (CSR) can achieve competitive advantage in commercial banks working in Palestine?” Analytical descriptive approach was used.

A questionnaire, in addition to unstructured interviews, was design to collect data from the staff working on the middle and senior management of all the commercial banks working in Palestine, both in Gaza Strip and West Bank, which are: Bank of Palestine, The Quds Bank, The National Bank, The Palestine Investment Bank and the Palestine Commercial Bank, as they have a wide awareness to CSR activities implemented in the banks.

The study population was (463) employees, the research sample were randomly selected of (202) employees, (137) questionnaires have been received with (67.82%) response rate, and being analyzed using SPSS program.

The main finding of the research showed that the Palestinian commercial banks have high perception level on the CSR and these initiatives have positive impact on achieving the competitive advantage, This proves that CSR initiatives become an increasable priority for every bank, and dealing with the social responsibility in different way (Taking Care of Employees Taking care of clients, Helping community and solving societal problems, Fair Competition, Concern for Environment, and Contribution to Governmental Development Plans) and perceiving it as opportunity more than cost or constrain can lead to achieve business goals and sustainable competitive advantage.

The most important recommendations of the research are: more attention should be paid to the recruitment strategies to involve the special need individuals, increase the donation to charity and to needy families, develop the cooperation with the government and with the competitors as well to fulfill the public objectives, and more attention should be paid to protect the environment and reduce pollution, in addition to enhance and improve the pension and insurance systems.

التخصصات الرئيسية

إدارة الأعمال

عدد الصفحات

126

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-727300