Towards optimizing the user experience of social media platforms
العناوين الأخرى
نحو تحسين تجربة المستخدم لمواقع التواصل الاجتماعي
مقدم أطروحة جامعية
مشرف أطروحة جامعية
أعضاء اللجنة
Jasir, Edward
Ali, Mustafa
Yusuf, Abd Allah
الجامعة
جامعة الأميرة سمية للتكنولوجيا
الكلية
كلية الملك عبدالله الثاني للهندسة
دولة الجامعة
الأردن
الدرجة العلمية
ماجستير
تاريخ الدرجة العلمية
2017
الملخص الإنجليزي
The use of social media platforms for brand awareness is increasingly spreading.
Many companies have replaced regular media with social media to promote their products for its efficient use and cost reduction.
In fact, brand pages on social media have to be user friendly before applying any marketing strategy.
Each company has to try to avoid mistakes that have effects on branding or page performance.
Although many studies have investigated the user experience and usability issues of several types of platforms, optimizing the user experience of social media platforms is blurry and not well reviewed.
In this thesis, a proposed checklist to optimize the user experience of social media brand pages is presented.
The main objective of the checklist is to help in addressing user experience issues in brand pages of Facebook and avoiding severe usability issues from collapsing the branding and performance of such pages.
The proposed checklist builds upon Nielsen’s recommendations of user experience in social media.
In particular, it presents some measures of post engagements and maps the outcomes of Nielsen’s user experience checklist with an engagement checklist.
The proposed checklist was validated on two case studies of two brand pages, where severity levels extracted from one of the tested pages were verified by a test on the other page.
Results show a promising potential for using the proposed checklist and severity levels in optimizing the user experience of branding in social media platforms in general, and Facebook brand pages in particular.
Adopting the checklist should reduce the number of user experience issues currently found in brand pages as well as minimize the severity level of such issues.
التخصصات الرئيسية
تكنولوجيا المعلومات وعلم الحاسوب
الموضوعات
عدد الصفحات
136
قائمة المحتويات
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Introduction.
Chapter Two : Background.
Chapter Three : Research methodology.
Chapter Four : Validation and evaluation.
Chapter Five : Conclusion and future work.
References.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Sawalihah, Razan Nidal Faiq. (2017). Towards optimizing the user experience of social media platforms. (Master's theses Theses and Dissertations Master). Princess Sumaya University for Technology, Jordan
https://search.emarefa.net/detail/BIM-743829
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Sawalihah, Razan Nidal Faiq. Towards optimizing the user experience of social media platforms. (Master's theses Theses and Dissertations Master). Princess Sumaya University for Technology. (2017).
https://search.emarefa.net/detail/BIM-743829
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Sawalihah, Razan Nidal Faiq. (2017). Towards optimizing the user experience of social media platforms. (Master's theses Theses and Dissertations Master). Princess Sumaya University for Technology, Jordan
https://search.emarefa.net/detail/BIM-743829
لغة النص
الإنجليزية
نوع البيانات
رسائل جامعية
رقم السجل
BIM-743829
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر