دور الرعاية الرياضية في تحقيق الأهداف الاتصالية للمؤسسة : دراسة عينة من المؤسسات الممولة للنوادي الرياضية

الملخص EN

The sports field provides a real opportunity for the organizations to communicate with the outside environment.

Through sports sponsorship to teams, individuals and events.

which provided these competitions emotional dimensions, ethical, competitive,..ets.

This study aims to determine the role of sports sponsorship in achieving marketing communications for the organizations sponsoring sports clubs, through the studied sample of organizations , that set a variety of goals to be achieved through sports sponsorship, The most important, show in the social responsibility of the institution, improve the image of the organization, and strengthen brand loyalty.