أثر العوامل الاجتماعية على اتخاذ القرار الشرائي : دراسة حالة المستهلك السوداني

الملخص EN

The study addressed the impact of social factors on purchasing decision-making for the Sudanese consumers.

The study followed the descriptive and analytical approaches were followed.

The primary and secondary data were analyzed with the SPSS programme.

The most important result of the study were as follows; There is an influence of social factors on the purchasing decision of the Sudanese consumer, The impact of the family was the first influential factor while the impact of famous peoples [Stars of community] was the last influential factor, There are no impact of social factors upon purchasing decision-making of the Sudanese consumer attributable to demographic factor [age, gender, marital status, income and educational level].

The study reached a number of recommendations as follows: The need to focus policies and marketing programs on the needs of the family and to provide products that meet those needs, The provision of suitable places for family shopping, to provide different marketing programs for consumers of all ages and other programs specialize in geneder when formulating the marketing policies.