أثر العوامل الاجتماعية على اتخاذ القرار الشرائي : دراسة حالة المستهلك السوداني
Author
Source
Issue
Vol. 2015, Issue 7 (30 Jun. 2015), pp.67-90, 24 p.
Publisher
Publication Date
2015-06-30
Country of Publication
Sudan
No. of Pages
24
Main Subjects
Economics & Business Administration
Abstract EN
The study addressed the impact of social factors on purchasing decision-making for the Sudanese consumers.
The study followed the descriptive and analytical approaches were followed.
The primary and secondary data were analyzed with the SPSS programme.
The most important result of the study were as follows; There is an influence of social factors on the purchasing decision of the Sudanese consumer, The impact of the family was the first influential factor while the impact of famous peoples [Stars of community] was the last influential factor, There are no impact of social factors upon purchasing decision-making of the Sudanese consumer attributable to demographic factor [age, gender, marital status, income and educational level].
The study reached a number of recommendations as follows: The need to focus policies and marketing programs on the needs of the family and to provide products that meet those needs, The provision of suitable places for family shopping, to provide different marketing programs for consumers of all ages and other programs specialize in geneder when formulating the marketing policies.
American Psychological Association (APA)
الجزولي، فاطمة سراج الدين. 2015. أثر العوامل الاجتماعية على اتخاذ القرار الشرائي : دراسة حالة المستهلك السوداني. مجلة جامعة البحر الأحمر،مج. 2015، ع. 7، ص ص. 67-90.
https://search.emarefa.net/detail/BIM-751262
Modern Language Association (MLA)
الجزولي، فاطمة سراج الدين. أثر العوامل الاجتماعية على اتخاذ القرار الشرائي : دراسة حالة المستهلك السوداني. مجلة جامعة البحر الأحمر ع. 7 (حزيران 2015)، ص ص. 67-90.
https://search.emarefa.net/detail/BIM-751262
American Medical Association (AMA)
الجزولي، فاطمة سراج الدين. أثر العوامل الاجتماعية على اتخاذ القرار الشرائي : دراسة حالة المستهلك السوداني. مجلة جامعة البحر الأحمر. 2015. مج. 2015، ع. 7، ص ص. 67-90.
https://search.emarefa.net/detail/BIM-751262
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 90
Record ID
BIM-751262