واقع تصميم الشعارات السياحية و علاقتها بالبيئة المحلية

الملخص EN

The term " Tourism" has appeared in England during eighteenths century as to express about scientific tour that entailed the English youths to make tours to European states .

Then France has used it as to indicate that every individual should do that as to achieve personal enjoyment.

The term gets flourished in twentieth century an it is later called as a tourism.

It is believed that tourism would be a grand industry in the world.

The development in tourism accompanied with the need to tourism circulation as to attract the public and motivate them to practice a tourist activity in these areas.

Hence , the informational means where designer plays an essential role by designing all requirements of circulation works , top of which is the design of slogan that represented as an identity for tourism institution.

Slogan designed almost depends on excitement of feelings that being considered as an important means in the tourism field , besides, the slogan indicates to the activity of tourism and it is an identity for any project or commercial establishment.

The slogan of the location is the first things that attract the visitors and the agent.

It gives a glimpse about this establishment.

Based on what has aforesaid , the research comes with the title " the reality of tourism slogans designing and its relations with the surrounding environment.

The research lies into two chapters , the first chapter alludes at the problem of the research and its importance.

The goals of the research lies in: 1- knowing international slogans designing 2- knowing the relationship of local values with slogan design.