رمزية المنظور القيمي الثقافي في الإشهار الإلكتروني الجزائري : مقاربة سيميائية

الملخص EN

This article deals with the problem of values embodied in the cultural symbols of the Algerian- E advertising and their conformity to reality socio - cultural of Algerian society, which is reflected through the components of linguistic and non-linguistic relying on semiotics approach and on the following ideas: - The symbol as a sign of cultural semiology.

- Game perspective and the symbol and reality of Internet cultural value system.

- Electronic advertising from economic identity symbol reference to the cultural identity of symbol aesthetic.

- The nature of the ad valorem cultural symbols in Algerian electronic advertising