دور موضع الضبط في العلاقة بين حواجز الاستخدام و نية تبني استخدام الهاتف المحمول في الإعلان

الملخص EN

The aim of this study was to identify the role of the locus of control in the relationship between the use barrier and intention to use mobile advertising.

for graduate students in some Sudanese universities the case of the study.

based on literature review the research model and hypothesis had been developed،the measurement of the variables had been adopted from previous studies.

quota sampling procedure had been chosen and structured questionnaire had been developed.

out of 600 questionnaire forms 434 had been returned which represent 72.3% of response rate.

for reliability test alpha had been conducted،correlation test followed by regression analysis were performed to test the hypothesis.

interestingly the results revealed that the entire hypothesis And Lies the excitement In this study Adjust the chance And internal locus of control did not show an impact, Which calls for further studies to deepen Understanding, Results were discussed also It was to make recommendations for future studies