Green supply chain management and green IT : a necessary convergence for sustainable development

الملخص EN

Deteriorating environmental quality is harming Planet, People and Profit which are the key elements of triple bottom line.

Today business organizations have understood the necessity of Green Supply Chain Management (GSCM) for environmental concerns and have started practicing it.

Integration of Supply Chain Management with environment through green packaging, green manufacturing, green logistics & distribution and reverse logistics results in generation of innovation towards sustainability.

It also minimizes and eliminates wastage like solid waste, carbon emissions, hazardous chemicals, thus ensuring maximized consumer satisfaction and healthy profits.

In this study extensive review of literature on GSCM and its relationship with Sustainable Development has been done and a conceptual model has been proposed among the various components of GSCM and Sustainable Development.

The study would be beneficial not only for companies to achieve sustainable performance but also for the end users to understand the seriousness of their role in implementing Recycle, Reduce and Reuse by increases use of environment friendly products and supporting those firms who are implementing it religiously.