دور عناصر المزيج التسويقي الخدمي 7Ps في تحقيق الميزة التنافسية : دراسة حالة جامعة حياة الخاصة للعلوم و التكنولوجيا

الملخص EN

The aim of this study is to examine the role of marketing mix elements' 7P's in achieving the competitive advantage at Private Hayat University for Science and Technology in Iraqi Kurdistan Region Erbil City.

To achieve this objective, a survey questionnaire was administrated which was composed of (40) questions and it was distributed among a random sample of (75) Business administration students at Private Hayat University for Science and Technology.

The program of SPSS was used to analyze the questionnaire.

The study found a relationship and an impact of marketing mix elements and achieving competitive advantage at Private Hayat University for Science and Technology.

Furthermore, the elements of Process and Services have the most impacts on that achieving competitive advantage.

Based on the results of this study, a set of recommendations presented.