Children’s attitude towards advertising in Morocco

مقدم أطروحة جامعية

Jawab Allah, Fuad

مشرف أطروحة جامعية

Hamelin, Nicolas

الجامعة

جامعة الأخوين

الكلية

كلية إدارة الأعمال

دولة الجامعة

المغرب

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2015

الملخص الإنجليزي

The objective from this study is to explore children’s attitude towards advertising in Morocco.

This study performed within the Moroccan territory using primary data focuses on this issue from a local perspective.

For this, a (ues)onnaire with *+, samples is used for this research.

Hence, different factors were taken under consideration within the survey in order to measure children’s attitude namely credibility, self-entertainment, self-concept and Idealself.

In fact, many (uestions related to the time spent viewing TV or using Internet, to the child social and socio-demographic environment and to the child religiosity were used for this purpose.

Children interviewed were mainly aged from 6 to 1+ studying both in private and public schools.

Samples were drawn from different cities in Morocco and surveys were distributed to different schools to get a representative sample.

After getting the Data, STATA was an ade(uate tool to assess the results.

The findingsshow that Moroccan kids have a positive attitude towards advertising

التخصصات الرئيسية

إدارة الأعمال
الإعلام و الاتصال

عدد الصفحات

115

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-775198