تأثير التسويق الإلكتروني في صناعة الامتياز التنافسي : دراسة مسحية لآراء عينة من زبائن وكالة الشركة الوطنية للتأمين

الملخص EN

The goal of this study is to search about electronic marketing as a modern concept, that is linked to the ongoing development in information technology and communication, and it was put as an independent variable that with it we can achieve our desired goals from this study, and our main goal from it is to know how does electronic marketing as a tool achieve or inquire a competitive advantage.

Through this study we tried to present the most important means of electronic marketing and it’s electronic marketing mix, which companies can with it achieve what it desire and what are the goals that is pursuing through marketing operations that was adopted by these companies to satisfies the needs and deferent desires of the customers, and to maintain its market share and to turn threats into opportunities.

Therefor to create multiple advantages that makes it able to offer more value that becomes a competitive advantage, so we projected or study on saa to know the condition of electronic marketing in this kind of service sector and it’s application.

in the end of our study we reached to conclusions and the most important is that saa use some of electronic marketing tools and in an average way but still had a role and an impact on a competitive advantage that it tries to reach.