The effect of e-business practices on value creation in Jordanian commercial banks : a managerial perspective

العناوين الأخرى

دراسة ميدانية حول تأثير تطبيقات الأعمال الإلكترونية على توليد القيمة في البنوك التجارية الأردنية : من منظور إداري

مقدم أطروحة جامعية

al-Tarawinah, Kamil Sulayman Khulayf

مشرف أطروحة جامعية

Awwad, Muhammad Sulayman Uqlah

الجامعة

جامعة مؤتة

الكلية

كلية إدارة الأعمال

القسم الأكاديمي

قسم إدارة الأعمال

دولة الجامعة

الأردن

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2010

الملخص الإنجليزي

This study aims to investigate the effect of E-business practices on value creation in Jordanian commercial banks.

It studies this effect from the view point of the managers of the bank’s branches.

The results of this study is consistent with those of others and contradict with others ,since the results of the previous research are contradictory regarding the ability of Ebusiness to create value for the adopter firms.

Overall the majority of the previous studies were done on industries other than the financial ones; this research probably is the first one –at least in Jordan – that investigates the effect of E-business on banking industry.

The result of this study shows that there is a positive effect of Ebusiness practices on the business value and that E-business can truly create value, this value comes from four major sources, and those sources are: efficiency, complementarities, novelty, and customer’s retention – lock-in.

Even though this study supports the argument of other researchers, that there is a positive effect, but yet it shows that the major source of value is not the efficiency gains as all of the other researchers argue, instead it is the complementarities that E-business can form, followed by innovation, efficiency, and lock-in, respectively.

This result can be explained based on the ability of each source to continually create value, efficiency gain is only a one shot benefits that take place after implementing the practices of Ebusiness.

Since this study is the first trial to statistically measure the effect of those sources, the researcher developed a measurement tool that consist of 31 questions, then a 201 questionnaire were collected, to test the hypothesis of this study the researcher used the Statistical Package for Social Sciences (SPSS).

Based on the research results and conclusion, several recommendations were suggested for banks, and for future studies in the same field.

التخصصات الرئيسية

إدارة الأعمال

عدد الصفحات

76

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-789108