Le management de la communication en situation de crises sur les réseaux sociaux

الملخص EN

Whether public or private, TPE or SMEs, subsidiaries or multinationals; Companies are not immune to crises.

The advent of NICTs is actually an instrument, even a tool with two edges, whose effects on the handling of possible crises remain dependent on the degree of mastery, and the way to enhance the instruments, notably Web 2.0.

It is in this context that this article attempts to answer the following question: How to make web 2.0 a crisis management platform of the company and avoid its misdeeds?.