إدارة المعرفة كمدخل ابتكاري تنظيمي لتحقيق الميزة التنافسية : دراسة حالة مؤسسة اتصالات الجزائر-موبيليس- وكالة بشار-الجزائر

الملخص EN

This paper aims at analyzing the role of knowledge management as an innovative approach in realizing the competitive advantage, through studying the impact and the relationship between competitive advantage and the elements of the knowledge management represented in: technological knowledge, market knowledge, distribution knowledge, and the knowledge of competitiveness.

To reach these goals, we study the case of Algerian telecommunication company” MOBILIS” agency of Willaya of Bachar- Algeria-.

The study concluded that there is a good level in knowledge management, as well as the existence of a significant relationship between knowledge management with all its elements and the competitive advantage in the studied company.