أثر شيكات التواصل الاجتماعي في تحسين الصورة الذهنية للعلامة : دراسة حالة علامة ooredoo

الملخص EN

We Try through this paper to examine the impact of social networking to improve the mental image of the labels, The focus was based on the impact of social networking pages and its role in attracting customers and consolidating the mental image of the labels .

in this study the independent variable was the “social networks”, and the dependent variable was the “mental image of the label “ and his dimensions (personality, reputation and values of the label), we tried to establish an applied study to understand the nature of the impact between the variables, Where questionnaire was designed for the purpose of examining the problematic, and was distributed electronically via the page of “ooredoo” corporation on Facebook, the distribution included the samples belonging to the page.